In 2023, India's Great Indian Festival and Big Billion Days witnessed a remarkable surge, with over 90 million daily customer visits in the first 48 hours, compared to the previous year's 70 million.
Behind this retail frenzy stood the unsung hero: performance marketing. Armed with advanced analytics, it ensured precise ad targeting. With budgets ranging from $100-200 million, Amazon and Flipkart strategically allocated funds. Strong attribution models led to a 42% revenue boost. Remarketing saw a 50% uptick in conversions, sealing its importance.