59000

Digital Marketing Course  

A comprehensive 3-month Bootcamp specially curated to help you make a difference in the field of digital marketing.

✅
Live instructor-led training
✅
Weekly assignments & projects
✅
Live doubt clarification sessions
✅
Unlimited job opportunities
NSDC Affiliated Partner | A Certified Member of
nasscom_rc
hysea_rc
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student image

Transform your career with high-demand skills!

Upcoming Cohort

30 Dec 2023
student image

Transform your career with high-demand skills!

Upcoming Cohort

18 Nov 2023
500+ Hiring Partners
Capgemini_100X40
aspect100X40
EY_100X40
Ikoks100X40
ZS 100x40
Ensoft100X40
prudent100X40
Edelweiss100X40
Infosys_100X40
IBM 100X40
Symphony retail 100X40
Indegene100X40
Mordor_Intelligence100X40
prolifics-100X40 Individual
Mouritech INDIVIDUAL 100 X40
ZeroCode_100X40
Thermo_Fisher_100X40
Altair100X40
Atgeir100X40
Bodhtree INDIVIDUAL 100 X40
Google Individual 100 x40-1
Abinbev100X40
Cotivity100X40
Medplus_100X40
Bizacuity INDIVIDUAL 100 X40
Tech Mahindra100X40
Amantya100X40
Solutionec100X40
BC Forward100X40
Synchrony INDIVIDUAL 100 X40
Tatvic_100X40
Deloitte_100X40 (1) (1)
Pepsico100X40
genpact 100X40
Bits Pilani individual 100x40 (1)
Antwalk_100X40
TCS100X40 Individual
Bajaj-Finserv-100X40
Cognizant_100X40 (1)
Cheil 100x40
datafactz100X40 Individual (1)
PERI_100X40
JKTECH100X40
AON_100X40
Linde INDIVIDUAL 100 X40 (1)
sutherland100X40
Byte_IQ100X40
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celebal 100X40
Rohm INDIVIDUAL 100 X40 (2)
MM Mott Macdonald_100X40
eClerx-100X40
IKS100X40
Wassan100X40
Health care 100x40
Motivitylabs100X40
M square Media 100x40
CtrlS_100X40 (1)
Helical 100X40 Individual
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Marsh 100x 40 Individual
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Bimtech 100x40 individual (1)
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Thoucentric100X40
accenture Individual 100 x40-1
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Analyttica Individual 100 x40
THE ALPHA GROUP Individual 100 x40
Boord 100x40 individual (1)
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Saarthi Individual 100 x40
AUREUS Individual 100 x40
Bajaj-Finserv-100X40
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KSAC Individual 100 x40
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aspecscire Individual 100 x40
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Dynata Individual 100 x40
Flipkart 200x80 grid
mentor-1

Meet Deepak!

Deputy General Manager - Apollo

Previously worked at

practo OYO

Deepak, our Digital Marketing Mentor, brings over six years of digital and performance marketing experience, including a notable tenure as Deputy General Manager at Apollo Hospitals. His passion lies in empowering individuals to become industry-ready professionals. He is committed to equipping digital marketing enthusiasts with the knowledge and confidence to build successful careers.

With Deepak as your guide, you'll unlock the potential of digital marketing and turn your career dreams into reality. Don't miss this opportunity to learn from a seasoned expert and elevate your skills. Join Deepak, and let's make your digital marketing goals a resounding success.

 Career Services in a nutshell

Are you ready to turn your dream job into a reality? Our comprehensive job readiness training program is designed to empower you with the skills, knowledge, and confidence you need to start your digital marketing journey.

Learn digital marketing while you:  

Resume
Interact with industry veterans
Interviews
Learn workplace behavioral skills
Workshop
Clarify doubts live
Interaction
Get project presentation guidance
Profile Building
Build and optimize your resume
Soft_Skills

Workplace Skills

Your working style and behavior decide if you are a good cultural fit. Learn workplace skills so you never feel out of place at work.

Resume-2

Profile Building

You are halfway there if you have a great resume and an optimized online presence. Work with our experts to build your professional profiles.

Job_Hire

Mock Interviews

Get a grip on those pre-interview nerves. Test and practice your skills with mock interview sessions.

The most in-demand skills
in a single curriculum! 

Introduction to Digital Marketing
Benefits of Digital Marketing
Traditional Marketing and Digital marketing
Changing outlook and consumer behaviour
Attribution and Automation with examples
Live example of traditional brands utilising digital marketing

The ACT funnel
Important terms to know
Search, Email
Social and Display advertising
Important metrics to measure your campaigns' success - CTR, CAC,CPC, Conversions etc

Introduction to SEO
Types of SEO - On page and Off Page Optimization
Is SEO effective? How to use it for demand generation?
Case Study discussion

Content Marketing
Importance of Content Marketing in B2B and B2C
Using ChatGPT effectively to write effective copies and content
Case studies to discuss effective organic marketing

Introduction to Facebook Ads
Campaign structure and objectives
Audience targeting and segmentation
Ad creative and design principles
Ad scheduling and budgeting

Conversion tracking and pixel setup
Split testing and creative optimization
Retargeting strategies
Analysing Facebook Ads performance

Formats
Running video ads
Remarketing and advantages
Datatypes

Introduction to B2B marketing with examples
HubSpot - a case study
Introduction to LinkedIn ads and its types
Setting up campaigns on LinkedIn
When to use and not LinkedIn
Business examples for Lead Generation

Objective
Strategy
ROI and Output
Was it a success? Why? Discuss reasons

Objective
Strategy
ROI and Output
Was it a failure? Why? Discuss reasons

What’s a great curriculum without project-based learning? 

Digital Marketing Mastery
Multichannel Campaigns for Real-World Tools

Drive Linkedin-2 Facebook Ads
This project is designed to provide students with hands-on experience in crafting and executing digital marketing strategies tailored to specific business needs.

Project Objectives

  • Develop practical skills in designing and managing multichannel marketing campaigns.
  • Gain experience in setting and achieving various business objectives through digital marketing.
  • Analyze and optimize campaign performance using data-driven insights.
  • Understand the nuances and best practices of advertising on Google Ads, Facebook Ads, and LinkedIn Ads.

What is Digital Marketing? Why learn it now? 

We live in the era of marketing where mere knowledge of its basics wouldn’t benefit neither your client and thus nor you. Results matter the most and that’s where our Digital Marketing Course comes into the picture. We have a highly accountable and results-driven approach to marketing that will help you measure and optimize the effectiveness of your actions in the digital marketing realm.

Learning digital marketing now can be a valuable
investment in your career or business due to:  

cost_effective_icon
Cost Efficiency
Data Driven
Data-Driven Decisions
Global target
Global Reach-Targeted Marketing
Business growth
Business Growth
Measurable results
Measurable Results
Career opportunities
Career Opportunities
50

50%

As per a Statista report, over 50% of e-commerce website traffic comes from paid search and social media advertising

200

200%

According to eMarketer, the average ROI for Search Engine Marketing is around 200%.

73

73%

In a Dentsu Aegis Network survey, 73% of marketers said they use data and analytics to improve their marketing ROI.

Who would benefit from this course?

Digital
Marketers
Digital Marketers
Digital Marketers looking for career advancement
Working
Professionals
Professional (1)
Working professionals looking for a transition from data analytics/UX/product fields
Content
Marketers
Content Marketer
Content Marketers looking to strengthen their hold on results.
Business
Owners
Business Owner
Founders/Business Owners open to mastering performance marketing to boost clients' businesses.

What's in it for you?  

Become job-ready with all the knowledge and tools you need to launch your career.

Live 2-Hour
Weekend Sessions

Weekly Assignments
& Projects

LMS Access for Content & Recordings

Weekly Doubt
Clarification Sessions

Career Accelerator
Sessions

Dedicated
Support

Why OdinSchool is your
 gateway to a Digital Marketing Career 

OdinSchool OdinSchool
Others
Live Online Classes
Live online classes led by instructors
Bootcamp Price
Very high value for money
Expensive
Scholarships
Scholarships up to ₹ 15,000
Curriculum
Updated every month as per industry requirements
Not up-to-date
Projects
Industry-aligned projects with project presentation guidance
Not industry-aligned
Mock Interviews
With a dedicated team
Career Services
Extensive services, including resume-building and behavioral skills workshops
Support
A dedicated support team
Placement Opportunities
Unlimited interview opportunities
Limited opportunities
Salary Negotiation
For higher salaries

Start your Digital Marketing journey now!  

Upcoming Cohort : 30 Dec 2023
Bootcamp Fee
₹ 50,000
Effective Bootcamp Fee
₹ 35000 + GST
✅
Scholarships up to
₹ 15,000
✅
Duration
3 Months

*If you wish to withdraw from the Bootcamp within the first 10 days from the start date, your fee will be fully refunded.

Upcoming Cohort : 30 Dec 2023
Bootcamp Fee
₹ 50,000
Effective Bootcamp Fee
₹ 35000 + GST
✅
Scholarships up to
₹ 15,000
✅
Duration
3 Months

*If you wish to withdraw from the Bootcamp within the first 10 days from the start date, your fee will be fully refunded.

FAQs  

Since this course is designed keeping in mind that the learners could be working professionals, the live online sessions are held on weekends i.e. Saturdays and Sundays, 2 hours per day.

Approximately 8-14 hours per week (also depending on an individual’s capacity to learn) would be good enough for the learners to absorb the teachings, practice and apply them with confidence.

We encourage our students to attend the classes live, however in case one misses the session, the recordings are also available on the LMS.

While you will always have access to the live chat on the website during business hours, doubt clarification sessions will be scheduled every week to help students get their doubts clarified. You may also write to us at success@odinschool.com anytime and our experts will get back to you at the earliest possibility.

A course completion certificate will be issued to you after successful completion of the Bootcamp.

Yes, these sessions will aim at helping you prepare better for any job interview you may be facing in future and will be covered under the Career Accelerator Program.