In today's data-driven landscape, Big Data is transforming decision-making across various domains, replacing hand-crafted models with data-driven mathematical ones. However, multiple challenges hinder its success, such as data heterogeneity, privacy, and integration. Organizations need to involve diverse teams beyond IT for Big Data initiatives, integrate it into core business units, and articulate its value. The potential of Big Data extends beyond social media, requiring innovative approaches and expanded interactions. Overcoming these challenges will unlock the full potential of Big Data analytics for organizations.