Performance Marketing Course  

A comprehensive 2-month bootcamp specially curated to learn to make a difference in the field of digital marketing.

Live Instructor-Led Classes

Live Instructor-Led Classes

Assignments & Projects

Weekly Assignments & Projects

Doubt Clarification Sessions

Live Doubt Clarification Sessions

NSDC Affiliated Partner | A Certified Member of

What is Performance Marketing? Why learn it now? 

We live in the era of digital marketing where mere knowledge of its basics wouldn’t benefit either your client and thus nor you. Results matter the most and that’s where Performance Marketing comes into the picture. It is a highly accountable and results-driven approach to marketing that allows you to measure and optimize the effectiveness of your actions in the digital marketing realm.

Learning performance marketing now can be a valuable
investment in your career or business due to:  

Cost Efficiency
Data Driven
Data-Driven Decisions
Global target
Global Reach-Targeted Marketing
Business growth
Business Growth
Measurable results
Measurable Results
Career opportunities
Career Opportunities


As per a Statista report, over 50% of e-commerce website traffic comes from paid search and social media advertising



According to eMarketer, the average ROI for Search Engine Marketing is around 200%.



In a Dentsu Aegis Network survey, 73% of marketers said they use data and analytics to improve their marketing ROI.

The most in-demand skills
in a single curriculum! 

  • Marketing - Then and Now

    • Introduction to digital marketing
    • Benefits of digital marketing
    • Traditional marketing and Digital marketing
    • Changing outlook and consumer behaviour - Attribution and Automation with examples
    • Live example of traditional brands utilising digital marketing
  • Types of Digital Marketing (Paid Ad campaigns)

    • The ACT funnel
    • Important terms to know
    • Search, Email, Social and Display advertising
    • Important metrics to measure your campaigns' success - CTR, CAC,CPC, Conversions etc.
  • Search Marketing

    • Google Adwords, Keywords
    • Writing compelling ad copies
    • Defining success for your ad campaign
  • Facebook Ads

    • Introduction to Facebook ads
    • Campaign structure and objectives
    • Audience targeting and segmentation
    • Ad creative and design principles
    • Ad scheduling and budgeting
  • Optimising Facebook Ads

    • Conversion tracking and pixel setup
    • Split testing and creative optimization
    • Retargeting strategies
    • Analysing Facebook ads performance
  • Display Network and Remarketing

    • Formats
    • Running video ads
    • Remarketing and advantages
  • Use of Linkedin from a B2B perspective

    • Introduction to B2B marketing with examples
    • Hubspot - a case study
    • Introduction to Linkedin ads and its types
    • Setting-up campaigns on Linkedin
    • When to use Linkedin and when not to use it
    • Business example for Lead Generation
  • Case Study - Industry example of a successful campaign

    • Objective
    • Strategy
    • ROI and Output
    • Was it a success? Why? Discuss reasons
  • Case Study - Industry example of a failed campaign

    • Objective
    • Strategy
    • ROI and Output
    • Was it a failure? Why? Discuss reasons

Supercharge your marketing career now!

Who would benefit from this course?

Digital Marketers
Digital Marketers looking for career advancement
Professional (1)
Working professionals looking for a transition from data analytics/UX/product fields
Content Marketer
Content Marketers looking to strengthen their hold on results.
Business Owner
Founders/Business Owners open to mastering performance marketing to boost clients' businesses.

What's in it for you?  

Live 2-Hour
Weekend Sessions

Weekly Assignments
& Projects

LMS Access for Content & Recordings


Weekly Doubt
Clarification Sessions

Career Accelerator


Get started now!  

₹ 25,000+ GST

Bootcamp Fee

Mode of Study

Live Online


2 Months

Upcoming Cohort

28 Oct 2023


Since this course is designed keeping in mind that the learners could be working professionals, the live online sessions are held on weekends i.e. Saturdays and Sundays, 2 hours per day.

Approximately 8-14 hours per week (also depending on an individual’s capacity to learn) would be good enough for the learners to absorb the teachings, practice and apply them with confidence.

We encourage our students to attend the classes live, however in case one misses the session, the recordings are also available on the LMS.

While you will always have access to the live chat on the website during business hours, doubt clarification sessions will be scheduled every week to help students get their doubts clarified. You may also write to us at anytime and our experts will get back to you at the earliest possibility.

A course completion certificate will be issued to you after successful completion of the Bootcamp.

Yes, these sessions will aim at helping you prepare better for any job interview you may be facing in future and will be covered under the Career Accelerator Program.